In this age of Tiktok and reels, practically everyone is considered a content creator on social media. Of course, some just post for personal reasons, like for sharing life events with our own private social circle. In this case, there really is no pressure to stand out. It’s not such a big deal if you only get a handful of likes or comments. But if you are a serious self-media creator whose constant goal is audience growth and brand promotion, it is imperative that you stand out. You need to do everything possible in order to get those views and engagement points. Otherwise, how is your brand going to grow?
In recent years, there has been a rapid growth in self-media. This is the new form of social media platform that enables profile-based accounts to post videos, announcements, and so on to their followers, easily creating a direct connection with their target audience. At the same time, social media companies have now made it a lot easier for users to monetize their content, allowing people to generate revenue from simple posts.
As to be expected, these recent advancements have sent a surge of new content creators crawling out of the woodwork. Everyone just wants to get in on the action. It thus goes without saying that with this massive population, standing out is now even more of a challenge than ever.
11 Tips for New Self-Media Creators to Level up Personal Brand
If you are just starting out, it might feel a tad overwhelming, and that’s perfectly fine. In this article, we will give you a few simple but very effective tips on how to build your brand, grow your social media, and achieve your personal goals as a self-media creator.
1. Identify your niche
Before you begin, it is crucial for you to select the right niche. Many novice content creators simply tend to go for whatever is currently trending because it's easy. It's not always a good idea, though. Rather than go with the flow, it is better to stick to a niche that you know, are passionate about, and also cater to the needs of your audience.
2. Post consistently
A common misconception among new content creators is that more posts are always better. After all, this leads to more visibility and broader reach, right? Well, not necessarily. There is such a thing as over-posting, which can quickly turn off your viewers. For leveling up a personal brand, experts suggest one daily post on Facebook and Instagram, plus 2 to 3 posts a week on LinkedIn. If you are aiming to be a TikTok influencer, 2 to 3 videos a day could give you decent visibility across the platform.
3. Develop a unique voice
The voice of your brand makes it easily recognizable to your audience. There are no rules, really, as long as it is unique and aligns with the core message of your brand. You can go with a tone that is inspirational, educational, funny, or even satirical. It is also important for your own personality to come through, as this helps create a genuine connection with your audience.
4. Make quality investments
Building a personal brand doesn’t have to be expensive but it doesn’t come free either. Quality is very important to attract and keep an audience, and in order to create quality content, you need the right equipment. You’d be surprised at the difference a few audio and video tools can make. A good editing software, plus modern AI tools can also take you several steps ahead in the content creation game.
5. Post attention-grabbing graphics
People are highly visual. It is much easier to get attention online with striking visual content rather than just dull, boring text. If you are not very artistically inclined, there are plenty of design tools and software that you can utilize. You can also make use of royalty-free images to add some oomph to your content.
6. Engage regularly with your audience
The slightest interaction can go a very long way in terms of brand growth and customer loyalty. A simple acknowledgment of their comments with a like will resonate positively among your followers. Even better, try to respond, or ask questions of your own to encourage feedback.
7. Engage regularly with your audience
The slightest interaction can go a very long way in terms of brand growth and customer loyalty. A simple acknowledgment of their comments with a like will resonate positively among your followers. Even better, try to respond, or ask questions of your own to encourage feedback.
8. Collaborate with other creators
Other creators don't always have to be your competition. In fact, it is a common practice now for creators within the same niche to collaborate with one another. This is a great way to promote each other's brands and give access to each other's community.
9. Make use of SEO strategies
One of the basic guidelines on how to be a successful blogger is to use SEO strategies properly. One must not underestimate the power of search engine optimization, such as the correct use of keywords, tags and various analytics to make your content more visible to your target audience.
10. Make use of SEO strategies
One of the basic guidelines on how to be a successful blogger is to use SEO strategies properly. One must not underestimate the power of search engine optimization, such as the correct use of keywords, tags and various analytics to make your content more visible to your target audience.
11. Be authentic
Authenticity is probably the most important key to successfully leveling up a personal brand. If you are creating content that you are passionate about, and are sharing genuine experiences, people will feel the sincerity. Ultimately, your audience will trust your brand and you will gain their long-term loyalty.
