Are you a content creator and need to create content that will make an impact on your target audience in your specific niche? Then you should always be on the lookout for trending videos. Since new sets of videos tend to trend daily, then you must be on top of this daily lest you are left behind by other video content creators. Being aware of video marketing trends will make you a better content creator, if you are into marketing, you also need to be on top of your game by being aware of top trending videos. The knowledge will help take your products to the desired audience faster and more reliably.
A knowledge of video content analytics will help boost your sales opportunities since it will boost your website conversions. There is no better way to win the social media marketing game than by being aware of trending videos, 71% of Facebook marketers insist that the audience prefers videos to any other marketing content. Using viral video trends on your website will enable you to convert better. Your customers can also remember the key messages you are trying to pass across if you adopt viral video trends on your website. Search engines love viral videos and using them for your marketing can make your website more attractive to popular search engines.
In the remaining part of this informative written piece, you will be enlightened about the top 5 viral video trends to follow in 2024 so that you can take your online marketing to the desired next level.
Trend 1: Silent Videos Make an Impact
This may sound strange, but it is true that silent videos; that is, videos without sounds, tend to trend impressively on Facebook. So, you should consider applying this style in your video content marketing. Studies show that many people turned off audios, whether intentionally or otherwise when watching 85% of the short videos on Facebook. This is surprising because over 64% of such videos may not even make much sense without audio! To benefit from this video content strategy, you need to apply some no-audio tactics when posting marketing video content on social media platforms, like Facebook, including the following:
- Include captions in the video
- Include context
- Use on-screen texts for each video
- Use concise texts and simple shapes
- Offer step-by-step product demonstration
- Create stop-motion-inspired snacking
- Animation made lively by live-action requires no audio
- Display product pictures with detailed labeling
Trend 2: Most Social Media Posts are Video-based
YouTube is the second most popular social media platform today and this is because of the incessant videos posted on the platform. Most people with video content ideas think of posting their videos on YouTube first; then other platforms can follow. A study focused on 2022 revealed that 82% of the entire web traffic generated for that year was from video streaming, underlining the importance of video content in any marketing strategy.
Most internet users are attracted by default to platforms that prioritize video content. Have you asked yourself why TikTok managed to gain such a global followership after just a few years of its existence? Because it is a video-first platform! Recent studies show that web search for TikTok keeps on climbing and has reached up to 800% in growth in the past 5 years.
A social media platform without videos is a failed one since the major reason why many use social media platforms is because of videos. An increase in the interest for TikTok is also increasing interest in TikTok ads; the platform had more than 1 billion monthly active users spread across the globe, with its quarterly revenue rising above $50 million in the fourth quarter of 2019; this was during its take-off period. The revenue reached $4.6 billion by the end of 2021! Opening a TikTok account has become one of the most exciting social media video trends for 2024.
Trend 3: More Interest in Shorter Videos
The world is faster today and people seem to have no time for prolonged activities, including watching long videos. So, the majority prefer short videos and this is one of the many features that make TikTok. Most popular videos have a short duration and you should consider this while creating videos to market products and services. Even YouTube, the grandmaster of video-first platforms, has included the “shorts” video sections to cater to the needs of individuals in love with short videos.
Another short video platform that made an impact is Quibi. While this platform has crashed, it does not mean short videos are now less attractive; a look at TikTok and YouTube “short” videos can bear witness to this. Studies show that adverts presented with short videos have 75% more effectiveness than those presented via longer videos. Creating shorter videos is even cheaper than longer videos!
Trend 4: Monetizing Videos Is in Vogue
Monetizing videos has been in force for many years and it is still effective today! You might want to, therefore, pay attention to this too as a video content creator. The video marketing trend is gaining traction too with a 53% rise in the number of searches for subscription-based content platforms over the past 5 years.
Free content around on video platforms, like YouTube and TikTok. Despite this, many still prefer subscription-based content for several reasons, some of which are highlighted below:
- They are now free from ad interruption
- The platforms offer personalized recommendations using the individual’s viewing history
- Access to top-quality, high-value content that is not accessible for free
Patreon is one of the most popular subscription-based video platforms, where subscribers can access video content ads-free and video content analytics favor the site. Payment on the site is done per view and the idea formulated by such sites is being brought into podcasts and video channels on sites like YouTube. Brightcove equally buys into the idea and the content creators are making tons of money, indicating how trendy and successful the model is. Twitch offers live videos and visitors must donate before they can access the live videos. Studies show that the site’s popularity has increased by 65% in the past 5 years.
Brightcove is flexible, enabling video content creators to access different monetization models towards maximizing their revenues and ensuring versatile content management. The site equally offers marketing tools to keep videos engaging to the audience, thereby improving monetization results for the content creators.
Trend 5: Segmented Video Formats Have Become Popular
Instagram’s IGTV is among the most popular video formats offering segmented video and its popularity has extended into 2024. The platform was introduced sometime around 2020 and has helped so many content creators and influencers to boost Instagram engagements, while also helping them to grow their Instagram following. It has been proven to be reliable for driving traffic to websites and sharing different categories of video content. Many equally rely on it for sharing vlogs and tutorials, making it a choice method for video content marketing.
Reels qualify as a good alternative to IGTV on Instagram as a segmented video format. Reels were created by Instagram to compete with TikTok and are only limited to 15 seconds. Its built-in editing feature enables content creators to edit the videos before posting.
Summing It Up for Marketers
Knowing about Viral Video Trends to Follow in 2024 is one thing, but applying the information for your video content creation is another. So, this section is designed to guide you on applying the information provided above to create video content that will drive traffic to your websites and make you a better seller in 2024.
- Increase your engagement and reach: From the information above, adopting a video content strategy can increase enjoyment and reach since it offers access to a larger audience. Short videos tend to be more engaging, and shareable and can, therefore, culminate in a higher rate of engagement as against the traditional format of long videos. Instagram Reels last for 15 seconds but record 2.35 billion active users per month. Experts predict an increase in its popularity to 2.5 billion by the end of 2024.
- Creativity and innovation enhancement: Many video-first sites offer helpful editing options, effects, and tools that can enable you to bring your video content ideas to life in a way potential customers will find attractive. You can capitalize on viral videos on the platforms mentioned earlier, like YouTube and TikTok, when creating your videos to enable you to gain traction faster.
- Get better analytics: Video-first platforms offer real-time feedback and in-depth information on audience insights, making them reliable for video content analytics.
FAQs
Q: How much impact does AI have on video content creation in 2024?
A: Many video editing tools are AI-powered and can assist in analyzing your videos, identifying the best parts of the videos, and arranging them to enable you to create a coherent narrative. They, therefore, assist in increasing your engagement and relevance
Q: Can I effectively increase engagement through vertical videos?
A: Yes, you can since most people now watch online videos via their mobile devices. Vertical videos are designed to appear the way people naturally hold their mobile devices. This promotes better engagement since the videos are less likely to be ignored or skipped.
Q: Why is the adoption of interactive videos an integral part of social media video trends?
A: It promises a higher engagement than many others since it gets the viewers actively involved, encouraging them to become active participants. It, therefore, improves retention. The videos have interactive elements that can assist you in personalizing videos for your potential viewers, thereby, improving the viewing experience.
